
Automotive Design
By Dr. Steve O'Neil, N'Fusion, Inc.
Automotive design has traditionally been an area of compromises.
When I first worked in this area for emission control and
engine design power programs, we always ended up on the bottom
of the barrel. That is, "marketing" decided what
the product should be, and then the other members of the team
were told, "put this power plant and these features in
this given, non-negotiable space." In my opinion there
have been two drivers shaping this market: one is the demand
of the consumer; the other is growing lip service to the environment.
Dissect car designs at the Inner Auto site
Jon Williams outlined an interesting ethical and sociological
polemic addressing the options facing automotive design engineers
this past year entitled Consumer Attitudes and Automotive
Design Imperatives. You can peruse it at http://ambient.2y.net/jon/philo/
automotive_design_imperatives.html.
One of the key themes of this article is that "the automotive
marketplace is primarily shaped by consumer opinion and automotive
engineering is largely a reactionary endeavor." This
extrudes the design criteria as being "big, heavy cars
with good power that can go anywhere if asked to and that
make them feel safe." The implication of this scenario,
combined with our dependence on foreign oil, has implications
for us as a nation of gas guzzlers, but this is grist for
another time.
The reality of automotive design in the 21st century is that
"green" elements, sophisticated electronics, and
cost efficiencies now rule. This trend started in the 1970s
with the EPA "Muskie regulations" and was carried
forward by CARB (the California Air Resources Board), which
drove "clean" design and fuel efficiency initiatives
to a level never seen before. The initial results were horrific--EGR,
vacuum controls, canister kluges, and filters of doubtful
efficiency. EFI and replaceable electronic module controls
represented the most sophisticated advances in automotive
electronics since the invention of the AM radio. With the
advent of automatic gearing, ABS, and traction control systems,
the era of the shade tree mechanic passed into history. For
a comprehensive series of links to topics from air bags and
air conditioning to recalls and seat belts, go to the American
Automotive Design Engineering Expert Witness Center at http://www.aad
website.com/links.html. Here
you can also access hot links to major car and truck manufacturers,
tire and parts producers, law, magazines, and motor sports.
Follow links at American Automotive Design
If your focus is more on mechanical and electrical components,
a visit to the CAN in Automation site at http://www.can-cia.de
is an appropriate reminder that CAN (Controller Area Network)
technology was originally designed for the automotive environment
to allow signals to run over a single wire. Likewise, the
OSEK/VDX site at http://www-iiit.etec.uni-karlsruhe.de/~osek/
provides industry standards--new and previously released--free
of charge. This is the European site dedicated to the promotion
of open systems and the corresponding interfaces for automotive
electronics. This is a refreshing change from sites such as
the American-dominated Society of Automotive Engineers site
at http://www.sae.org that
charges $10 for a meager technical paper and from $59 to $65
for an individual transportation standard.
A surprisingly rich site for automotive design materials
is sponsored by the American Iron and Steel Institute. Presented
as Autosteel Online, it can be accessed at http://www.autosteel.org/.
Although restricted to steel-related matters, the site
provides links to industry events, design papers, and a new
download (10 MB zipped file) titled Bar Steel Fatigue Database.
There is also available for purchase a software program, AISI/CARS
2000 for Windows, that performs first order analyses of automotive
designs. "Initiatives"--design studies available
from the Auto/Steel Partnership at http://www.a-sp.org/body_initiatives.htm
--offers free downloads including papers on adhesive bonding,
steel design, forming limits, hydroforming materials and lubricants,
corrosion testing, and many more. This site also offers, for
free, a complete downloadable version of its Automotive Steel
Design Manual (rev. 6, April 2000). This comprehensive guide
covers steel making and classification, detailed bibliographies,
design considerations, welding, design procedures, and tutorials.
Find materials info at Autosteel Online
For a good grip on the basics, the Technical University at
Plymouth (UK) has a good course outline with lots of links
to related topics. Their course is titled Automotive Engine
Development and includes subsystem and component design, links
to information on stress analysis, the design of machine elements,
standards, limits and fits, lubrications, and useful "calculator"
packages for crunching the numbers. Find it at http://www.tech.plymouth.ac.uk/sme/desnotes/desintro.htm.
A useful companion site is the Inner Auto site at http://www.innerauto.com/
innerauto/image/engiov.html.
Here you can access graphics and cutaways of engines, electric
cars, turbochargers, etc. together with rollover points which
pop up each major component's name. Too bad the presentation
is marred by an extremely intrusive LinkExchange banner!
And from our "something for you" department: three
sites you may find useful in your personal dealings. Kelley
Blue Book at http://www.kbb.com. This site has one of the best calculators
to help you determine the retail value of most cars, SUVs,
and motorcycles back to the early 1980s. It also has many
car reviews. Carfax at http://www.carfax.com
allows you (at $19.95 for 2 months access) to search vehicles
by VIN number to learn about any documented collisions, odometer
fraud, fire damage, or salvage history. The NHTSA DOT Safety
Problems and Issues site at http://www.nhtsa.dot.gov/cars/problems/
is where to go to find out about recalls, defect investigations,
consumer complaints, and safety information. The Technical
Service Bulletins search engine will let you search summaries
of manufacturers' technical service bulletins by year, make,
and model.
Dr. Steve O'Neil
Steve O'Neil, Ph.D. is President of N'Fusion, Inc., an editorial
and Internet consultancy which aids technology companies in
integrating their print and online strategies, improving advertising
and branding accountability, and building end-to-end e-commerce
solutions. The company is headquartered in the Tampa Bay,
FL area with offices and affiliates throughout the US, Europe,
and the Pacific Rim. Steve can be reached at stephenjo@earth
link.net or 727-742-9169.